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  • Blog

    Search Intent: The Four Types and How to Match Them

    Two pages can target the same keyword with equally good writing, and one will rank while the other barely registers. More often than not, the difference is not quality. It's fit. One page gives searchers the kind of result they…

    By Only Conversion

    Updated Published

  • Blog

    Crawling and Indexing: How Google Finds and Stores Your Pages

    If Google has never fetched a page, the page cannot rank. If Google has fetched it but decided not to store it, it cannot rank either. That sounds obvious, but many problems that look like ranking problems are really discovery…

    By Only Conversion

    Updated Published