About
The People Who Do the Work
OnlyConversion is a seven-person digital marketing team based in Chennai, India, founded in 2021. We run SEO, paid media, web development and design for more than fifty clients across India, the UAE, Malaysia, the United States and the United Kingdom, and we measure the work in pipeline and revenue rather than in impressions.
Deepak Raaja
Co-Founder and SEO Head
LinkedIn- Founded
- 2021Founded
- Clients served
- 50+Clients served
- Countries
- 5Countries
- Specialists
- 7Specialists
Why this exists
OnlyConversion started in 2021 as an SEO practice, because search was the discipline where the gap between what agencies reported and what clients actually got was widest. Rankings went up. Traffic went up. Revenue frequently did not, and nobody could explain why.
That gap turned out not to be an SEO problem. It was a measurement problem, and it ran through every channel. An agency reporting impressions has not told you anything you can bank. One reporting rankings has told you about a leaderboard, not a business. The work that matters is whatever moves a number the client would recognise on their own P&L.
So the practice grew outward from search into paid media, web development, creative and retention, not because a full-service menu sells better, but because the leaks are usually in the joins. A campaign is rarely failing because the ads are bad. It is failing because the landing page is slow, or the tracking is wrong, or nobody ever built the flow that turns a first order into a second one.
Today there are seven of us, working across five countries. The discipline has not changed since the first month: find the number that actually matters, then move it.
Who we are
Seven specialists across SEO, paid media, development and design. Small enough that the person you meet is the person who does the work, and senior enough that you are not paying agency rates for someone learning on your account.
- Search
- Technical SEO, content strategy, keyword research and the outreach that earns links rather than buying them.
- Paid media
- Google, Meta and LinkedIn campaigns, with the tracking built so spend can be tied back to revenue.
- Development
- Websites and marketing technology. Fast, crawlable builds, and the integrations that make the data trustworthy.
- Design
- Interface and experience work, plus the creative that paid media runs on. Tested, not decorated.
Deepak leads search and client strategy, and still works on accounts directly rather than only reviewing them.
How we work
These are not values on a wall. Each one costs us something, which is how you can tell we mean them.
Vanity metrics are not results
Impressions, followers and rankings are diagnostics, not outcomes. We report the numbers that connect to revenue, and we say so plainly when a channel is not producing them, including when that channel is one you are paying us for.
We tell you when you do not need us
Every service page on this site names the businesses it is wrong for, and points them somewhere better. That costs enquiries. It also means the ones who do get in touch are the ones we can genuinely help.
You own everything
Accounts, code, creative files, data. All of it is in your name and documented, so if you stop working with us the work keeps running. An agency should not be a subscription you pay to keep your own assets.
No invented numbers
Every client figure on this site traces back to a source document, and results are shown as individual client results rather than averages. This site even checks its own published measurements against the build before every release.
Where we work
Chennai is home. The work is not. Since 2021 we have run campaigns and builds for clients across five countries and a dozen industries.
Countries
- India
- UAE
- Malaysia
- United States
- United Kingdom
Industries
- Healthcare
- Education
- Ecommerce
- SaaS
- Real estate and construction
- FMCG
- Pharmaceutical
- Manufacturing
- Coaching and professional services
Credentials
Certifications are a floor rather than a ceiling, but they are checkable, which is more than most agency claims manage.
- Google Digital Marketing certification
- HubSpot certifications across inbound and marketing software
- Semrush SEO certifications
- Ongoing coursework in analytics, technical SEO and marketing strategy
Where this is going
The three-year plan is a stronger full-service team serving more international clients: deeper bench across SEO, paid media, web and design, and fewer engagements where we are handed one channel and asked to fix a problem that lives somewhere else.
What will not change is the measurement. Whatever the team looks like, the test stays the same: can we show you the number we moved, and can you find it in your own accounts.
Questions people ask
How big is the team, really?
Seven, across search, paid media, development and design. That is deliberate. Small enough that the person who scopes your work is the person who does it, and large enough to cover the disciplines that a growth problem usually spans.
Who will actually work on my account?
The specialists in the relevant discipline, with Deepak across strategy and search. You will not meet a director in the pitch and then be handed to someone you have never spoken to, because there is no bench deep enough for that to happen.
Are you a registered company?
OnlyConversion currently operates as a sole proprietorship based in Chennai, and incorporation is in progress. Contracts, invoicing and account ownership all work normally; if your procurement process needs specific documentation, ask and we will tell you exactly what we can provide today.
Do you work with clients outside India?
Yes, and we have since early on. Clients across the UAE, Malaysia, the United States and the United Kingdom, billed in their currency where that is simpler. Our hours run to 20:00 IST, which overlaps the working morning in the Gulf and Europe.
What makes you different from a bigger agency?
Two things. The people who sell the work do it, so nothing is lost in the handover. And we run acquisition and retention together, which means we can see the whole economics rather than optimising one half of an equation and reporting it as a win.
Can I speak to Deepak directly?
Yes. Send an enquiry and say that is what you want. For anything strategic you would be speaking to him regardless.
Tell us what is not working
The first conversation is a diagnosis, not a pitch. Describe the problem and we will tell you what we would change, including when the answer is that you do not need us.